Cannondale
Topstone Carbon
Role: Lead Designer
Cannondale’s all-new Topstone Carbon launched in April of 2022. As the lead graphic designer, I developed a graphic concept that emphasized the visual identity of the frame, while catering to the high-end gravel bike market.
I developed a color plan for the full global lineup, considering CMF trends and market demands, balanced with brand identity and seasonal creative direction. Upon completing the visual lineup, I created the technical production artwork, ensuring success in mass production.
